2025 Campaign – “The Homy Idea” 

This year, Santalucia Mobili is celebrating an important milestone: 60 years of history and passion for design.

This important anniversary is an opportunity to promote the brand identity with a special media campaign. This will focus on elegant and contemporary interiors, the epitome of “Homy” style. 

The campaign concept is “The Homy Idea”, an interior vision born from extensive experience gained through decades of aesthetic refinement, quality manufacturing and an ability to interpret the needs of those who will live out their lives in the spaces created. Rooted in comfort and function, alongside form. Conceived for more fluid, multifunctional spaces. 

The campaign image features the corner of a real home that feels lived in, combining simple forms, textured effects, light and colour. 

For Santalucia Mobili, the choice of the Homy brand aligns perfectly with the evolutionary spirit of contemporary living: versatile and universal interior solutions, suitable for the living room right through to the bedroom, to shape a warm, welcoming and comfortable home in coherent style. 

At the same time, Homy represents a genuine step forward for the company in terms of its product and design vision. It is the result of a process which has seen Santalucia Mobili establish itself over the years, not only as a furniture manufacturer known on the Italian and international markets, but as a brand with an aesthetic language that is recognisable and compatible with changing lifestyles.

For Santalucia Mobili, Homy is the expression of a design identity built around people and how they inhabit spaces. It is the thread tying together what we were and what we have become. A new chapter in our history, leading the company into the future.