Viva Magenta: Pantone’s colour of the year 2023 in the world of design and interiors
Viva Magenta is the Pantone colour of the year 2023. This year design, art and fashion will be tinged with a vibrant, energetic red, perfectly balancing warm and cool tones.
Chromatically, Pantone’s Viva Magenta 18-1750 shade evokes nuanced crimson or carmine red tones. Symbolically, it represents bravery, exuberance and an optimistic outlook.
Leatrice Eiseman, Executive Director of the Pantone Colour Institute, describes the new Pantone colour like this:
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known”.
The red of cochineal, the history of a colour
Like gold, the colour red was a rare and precious commodity, because it was very difficult to obtain, source and keep shiny. The Aztecs made a red dye for dyeing fabrics and painting, by extracting carminic acid from cochineals, a small plant parasite, which caught the attention of the conquistadors.
In the 16th century, the Spanish began exporting the cochineal’s carmine red from Mexico, and the pigment was to become one of Spain’s most profitable economic resources for many centuries.
Viva Magenta, anywhere from the living room to the bedroom
Viva Magenta draws on the past so as to inspire optimism for the future. In the world of interior design, it injects new life and vitality, as its name suggests.
So what has Santalucia Mobili done with Viva Magenta and all of its nuances?
In the living room, this shade provides the perfect backdrop to a modern furniture composition, mixing warm wood grains and transparent glass finishes. It adds a feeling of depth, without making the space feel dingy. It’s a strong colour but gives off positive vibes, eclectic yet elegant.
If you find the idea of brightly coloured walls too tying or in your face, try using Viva Magenta on a few base or wall units. Paired with dark shades, it creates a more understated, sophisticated look, whereas paired with lighter colours, it has a younger vitality to it.
In the bedroom, Viva Magenta is perfect for the Scirocco bed upholstery, for example. It fits perfectly in modern, minimalist rooms, where the upholstered bed is the centre of attention in the middle of the space.
You can add a splash of Viva Magenta to any room or corner of the house with the Picasso occasional table. The shaded glass finish brings out the infinite nuances of this colour exquisitely.